FINAGLE BAGELS
Finagle Bagel, a Boston-based food manufacturer and retail restaurant chain was interested in expanding their wholesale bagel business into supermarket chains across the country. To help elevate their brand nationally, they approached Mason Street about creating a multi-media brand campaign. After the initial visit to the Finagle plant, the creative principals were enamored with the authentic bagel-making process. Drawing their inspiration from classic work-related sitcoms such as, Cheers and Taxi, the creative team developed webisodes, TV spots and online assets that highlight the passion and dedication of the bagel bakers all of which resulted in record sales for Finagle.
Agency/Production company: Mason Street
Directed and produced by Mike Goldberg.
Written by Mike Goldberg & Kenny Lee