The Weather Channel. 5 million organic views in less than a week. Brand strategist. Writer. Director.
EXECUTIVE CREATIVE DIRECTOR WRITER | DIRECTOR
Weather obsessed fanatics seek out extreme weather using the app’s exceptional accuracy for their own brand of fun.
Sponge wearing mud seekers, traditionally clad Scottish golfers and men searing meat on car hoods was the driving force behind getting people invigorated to use the Weather Channel app. The reward was 5 million organic views in less than a week.
Popeyes was coming out of bankruptcy and needed help in re-establishing their brand with their core audience. These two characters had people coming in to stores and quoting their lines resulting in 25% increase in sales each year over a four year period.
During the E-Trade period people started independently investing not realizing that there are a few "minor" details involved in investing. After this campaign launched Smith Barney had most customer sign ups in their history.
At the Federation Agency we had the great opportunity to work on a variety of ESPN projects.
ESPN CABLE BOY
ESPN CABLE BOY 2
ESPN 2 MINUTE DRILL
ESPN DOWN LOW
Coca Cola: etc!
CREATIVE DIRECTOR | DESIGNER Coca-Cola wanted to enter the mixer market with a competitive product line of mixers. Ginger Ale, Club Soda and Tonic Water.
The strategy, “Life is Full of Mixabilities”, was designed to create a platform that encouraged people to not only push the boundaries in their cocktail mixing, but in their sociability in both real life and social media.
I worked hand in hand with the Coke brand manager and reported to the Coke CMO as we developed the entire Coke brand from scratch with my ideas. Traveling the world doing focus groups and analyzing data, I developed the overall brand strategy and identity as well as creating the flavors in the Coke lab, the bottle and logo design and the advertising.
MISSION DOCU SERIES
WRITER | DIRECTOR
This integrated campaign showcases small businesses who are part of the fabric and history of the Mission District through branded content video, SEM and microsites. Mission Cliffs Climbing Gym, EmilioMiti Italian Machinery, Photobooth Tintype Photography and Ladle & Leaf.
MISSION STORIES: CLIFFS
MISSION STORIES: EMILIO
MISSION STORIES: PHOTOBOOTH
LADLE & LEAF
Pairings is a Travel Channel style television pilot created by by Mike Goldberg
WRITER | DIRECTOR
Get Back To Nature is the theme for this campaign for Teva Sports sandals.
DIRECTOR | WRITER
The Gotta Go App is designed to give people a built in excuse to get out of a situation they don’t want to be in. The app rings your own phone whenever you need to get yourself out of an uncomfortable situation and it then gives you a prompt for a verbal excuse to be used on the unfortunate recipient.
The app was created by Yeti Technology for Chelsea Handler's Netflix show.