It all began with coleslaw. My first job, working at a renowned Boston deli, was to create the perfect balance of cabbage, mayo and vinegar from which I learned there’s an art to everything. Even coleslaw.
I’m a multidisciplinary creative director with both agency and in house experience in a leadership role on all channels and platforms. I’ve helped build some great brands including ESPN, The Golf Channel, Verizon, Blackberry, Popeyes Chicken, Staples, Citibank and Coca Cola.
My focus has been on creating innovative content. Most recently, I created a global social media video campaign for Mentos Gum that changed the way Mentos does marketing. The campaign received millions of views on the first day alone and increased revenue by the millions for the brand.
For The Weather Channel, I created an integrated digital, social and traditional campaign that featured Weather nerds who use the app to seek out extreme weather for pleasure. The campaign received 5 million organic YouTube views in under a week.
I creative directed one of the most watched campaigns for Verizon, created a new beverage for Coca Cola and a sitcom for Turner Entertainment.
What I bring is my ability to see opportunities in any challenge I face, finding that unique angle and strategy that sets up a big all encompassing idea. A crucial part of what I do as a leader is make sure that not only am I having fun doing what I do, but that everyone around me is too.
If you have a moment you can view my paintings (very little to do with coleslaw) at galleries in San Francisco and at my website, www.mikegoldbergart.com
Mentos Gum • Verizon • Coca Cola • ESPN • The Weather Channel • Reebok • Blackberry • Staples Citibank Smith Barney • Procter & Gamble • Popeyes Chicken • Intel • Salomon • American Lung Association • Minolta Cameras • Topps Baseball Cards • Turner Entertainment • The Red Cross Kimberly Clark • Adams Gum • Pringles • Domino's • Butterball • Finagle-A-Bagel • Mcdonald's Gallo Wine • Anheiser-Busch • PayPal • Fidelity • Merrill Lynch • Riggs Bank • Sensewhere Geo Location • Yeti Technology • Multiple Listings Service of NorCal • Neato Robotics