Weather channel shoot
As a creative director, I’ve helped build some of the greatest brands in the world including Coca Cola, ESPN, Verizon, Mentos, Staples, Minolta, TOPPS, and Smith Barney.
My focus is on creating innovative content by finding that great story in a brand and telling it in an original way, maintaining a high level of consistency from concept through to final production.
Recently, I created a global social media video campaign for Mentos Gum that changed the way Mentos does marketing. The campaign not only received millions of views, but increased revenue by the millions.
For The Weather Channel, I created an integrated digital, social and traditional campaign featuring weather nerds who use the weather app to seek out bad weather for pleasure. The campaign received 5 million organic YouTube views in under a week.
I was the creative director on one of the most watched campaigns for Verizon, created a new beverage for Coca Cola and developed a sitcom for Turner Entertainment.
Mike Goldberg | Creative Director | Video Director
Mentos Gum • Verizon • Coca Cola • ESPN • The Weather Channel • Reebok • Blackberry • Staples Citibank Smith Barney • Procter & Gamble • Popeyes Chicken • Intel • Salomon • American Lung Association • Minolta Cameras • Topps Baseball Cards • Turner Entertainment • The Red Cross Kimberly Clark • Adams Gum • Pringles • Domino's • Butterball • Finagle-A-Bagel • Mcdonald's Gallo Wine • Anheiser-Busch • PayPal • Fidelity • Merrill Lynch • Riggs Bank • Sensewhere Geo Location • Yeti Technology • Neato Robotics • Genentech • Biogen
Hill Holliday NYC CD/VP • McCann Erickson CD/VP • Liquid • Arnold • DMB&B • GREY • Federation Deutsch • JWT • Chiat Day • Herstek Favat • Messner Vetere