Goldberg
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COCA COLA

 CREATIVE DIRECTOR | DESIGNER


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COCA COLA

Coca-Cola wanted to enter the mixer market with a competitive product line of mixers. Ginger Ale, Club Soda and Tonic Water. The strategy, “Life is Full of Mixabilities”, was designed to create a platform that encouraged people to not only push the boundaries in their cocktail mixing, but in their sociability in both real life and social media. I worked hand in hand with the Coke brand manager and reported to the Coke CMO as we developed the entire Coke brand from scratch with my concept. Traveling the world conducting focus groups and analyzing data, I developed the overall brand strategy and identity as well as creating the flavors in the Coke lab, the bottle, the logo and the advertising.