Goldberg

FINAGLE A BAGEL

 FINAGLE A BAGEL: ECD | WRITER | DIRECTOR

5 bagel bakers who live and breathe bagels in a bagel bakery. Tasked with taking a local Boston bagel brand national I created a fully integrated marketing campaign for the bagel bakery which resulted in their entree into every major supermarket chain across the country from Whole Foods to Costco. Leading a multi-discipline team, I wrote and directed broadcast commercials, a webisodic sitcom series and was responsible for creating all digital, social and mobile assets. My objective was to create five distinct, disparate, yet passionate bagel baker personalities and place them in an episodic sitcom to continuously engage the audience. I was inspired both by actual Finagle characters and the film “The Departed” Case Study