VERIZON: CREATIVE DIRECTOR | VICE PRESIDENT
Verizon was spending over 20 billion dollars on their fiber optics program so that customers could have the fastest internet speeds, the best quality picture and sound on TV. The challenge was people already had Time Warner, Comcast and other options in their homes so how do you get them to switch? Go big. Verizon had the money to do whatever they wanted. And they did. As VP/creative director for McCann Erickson Advertising Mike sourced Michael Bay, a Malibu mansion, a tiger, an 18 foot tall transformer, and an Oscar winning special effects artist to kick off the campaign that featured big names in the sports and entertainment world to express the immensity of FiOS. It all came down to, Awesome! This campaign created a major spike in sales for Verizon FiOS.