Goldberg

WEATHER CHANNEL

 

WEATHER CHANNEL: ECD | WRITER | DIRECTOR

Best In Show ADDY

The Weather Channel’s app usage was down and their audience needed to be re-invigorated. The solution was developing an integrated digital, social and traditional campaign with a big driving idea., “Bad Weather Seekers” The concept was about weather nerds who seek out extreme weather for their own brand of fun. From sponge wearing mud seekers, to traditionally clad Scottish golfers, golfing in the rain, to men searing meat on overheated car hoods. The campaign received 5 million organic YouTube views in under a week and an additional 4.8 million views on the U.S. Golf Open. It won a best in show award. Mike wrote, directed and creative directed the campaign. Case Study