Goldberg

WEATHER CHANNEL

 

WEATHER CHANNEL: ECD | WRITER | DIRECTOR

The Weather Channel’s app usage was down and their audience needed to be re-invigorated. My solution was to develop an integrated digital, social and traditional campaign with a big driving idea., “Bad Weather Seekers” The concept was about weather nerds who seek out extreme weather for their own brand of fun. From sponge wearing mud seekers, to traditionally clad Scottish golfers, golfing in the rain, to men searing meat on overheated car hoods the campaign received 5 million organic YouTube views in under a week and won a best in show award. Mike wrote, directed and creative directed the campaign. Case Study